{"slug":"agency-pricing-model","title":"Agency Pricing: $297/mo Core Offer + Setup Fee for Ads Upsell","tags":["pricing","agency","sales","offer"],"agent_summary":"Pricing model for a GHL white-label agency: $297/mo subscription as core offer with no setup fee to maximize conversion rate, plus $500-$2,000 setup fee only for meta ads upsell once results are proven.","trigger_phrases":["agency pricing model","how much to charge for ghl","setup fee vs subscription","agency offer structure","white label ghl pricing","home service agency pricing"],"runnable":false,"markdown":"## Agency Pricing Model\n\n### Core Offer: $297/month\n- **No setup fee** — Maximizes conversion rate on sales calls\n- **No free trial** — Eliminates tire kickers. Clients who pay upfront are more committed (even at $297, some are slow to complete onboarding)\n- **Rationale**: If someone hops on a sales call for $297, price should never be an objection if the sales motion is done correctly\n- **Strategy**: Play for lifetime value (LTV), not upfront revenue\n\n### Core Deliverables\n- GoHighLevel CRM setup (white-labeled sub-account)\n- Custom website with chat widget\n- Review automation\n- Speed-to-lead SMS/email automations\n- Pipeline management\n\n### Ads Upsell: $500-$2,000 Setup Fee\n- Only offered AFTER proving results with core offer\n- Currently not taking ads clients until first client (lawn care) has proven results\n- After proof: setup fee increases to $1,000-$2,000 with a guarantee\n- More risk on the agency once results are proven\n\n### Conversation AI (Future Addition)\n- Part of delivery, not separately priced\n- Handles speed-to-lead when sales team can't respond immediately\n- Will be rolled out quietly — don't announce until it's working well\n\n### Current Results\n- 2 clients on GHL offer at $297/mo (1 month in)\n- Legacy cold email agency: ~$4K MRR from ~15 clients\n- Total: ~$4K+ MRR\n\n### Key Insight\n> \"A setup fee for our core offer is possible, but we choose not to — higher conversion rate, then play for LTV.\"\n","html":"<h2>Agency Pricing Model</h2>\n<h3>Core Offer: $297/month</h3>\n<ul>\n<li><strong>No setup fee</strong> — Maximizes conversion rate on sales calls</li>\n<li><strong>No free trial</strong> — Eliminates tire kickers. Clients who pay upfront are more committed (even at $297, some are slow to complete onboarding)</li>\n<li><strong>Rationale</strong>: If someone hops on a sales call for $297, price should never be an objection if the sales motion is done correctly</li>\n<li><strong>Strategy</strong>: Play for lifetime value (LTV), not upfront revenue</li>\n</ul>\n<h3>Core Deliverables</h3>\n<ul>\n<li>GoHighLevel CRM setup (white-labeled sub-account)</li>\n<li>Custom website with chat widget</li>\n<li>Review automation</li>\n<li>Speed-to-lead SMS/email automations</li>\n<li>Pipeline management</li>\n</ul>\n<h3>Ads Upsell: $500-$2,000 Setup Fee</h3>\n<ul>\n<li>Only offered AFTER proving results with core offer</li>\n<li>Currently not taking ads clients until first client (lawn care) has proven results</li>\n<li>After proof: setup fee increases to $1,000-$2,000 with a guarantee</li>\n<li>More risk on the agency once results are proven</li>\n</ul>\n<h3>Conversation AI (Future Addition)</h3>\n<ul>\n<li>Part of delivery, not separately priced</li>\n<li>Handles speed-to-lead when sales team can't respond immediately</li>\n<li>Will be rolled out quietly — don't announce until it's working well</li>\n</ul>\n<h3>Current Results</h3>\n<ul>\n<li>2 clients on GHL offer at $297/mo (1 month in)</li>\n<li>Legacy cold email agency: ~$4K MRR from ~15 clients</li>\n<li>Total: ~$4K+ MRR</li>\n</ul>\n<h3>Key Insight</h3>\n<blockquote>\n<p>\"A setup fee for our core offer is possible, but we choose not to — higher conversion rate, then play for LTV.\"</p>\n</blockquote>\n"}