{"slug":"business-metrics","title":"Business Metrics — Iron Automations Funnel + Unit Economics","tags":["metrics","kpis","funnel","unit-economics","cpa","cac","mrr"],"agent_summary":"Iron Automations cold SMS funnel benchmarks: CPL $3.31, CPA $29, CAC $234, show rate 12.5%, 1000 leads/day throughput, MRR target $50K, and dashboard alert thresholds.","trigger_phrases":["business metrics","cold sms metrics","cpa cac benchmarks","funnel metrics","iron automations numbers","sms show rate","agency unit economics","mrr target"],"runnable":false,"markdown":"\n# Business Metrics — Iron Automations\n\nCurrent as of the livestream extract. Update quarterly.\n\n## Core Funnel (cold SMS → closed deal)\n| Metric | Value |\n|---|---|\n| Cost-per-lead (CPL) sourced | varies ($0.02–0.10 from scraper, free from partners) |\n| Cost-per-interested-lead | **$3.31** |\n| Cost-per-booked-call (CPA) | **$29** |\n| Show rate | **12.5%** |\n| Close rate on shows | varies by vertical, ~25-40% |\n| Customer acquisition cost (CAC) | **$234** |\n| Throughput | **1000 new leads/day** |\n| Avg SMS segments per convo | **5** |\n\n## MRR Trajectory\n- Start: $4K MRR\n- Current target: **$50K MRR**\n- Growth lever: replication of cold SMS engine across sub-accounts via GHL private API\n\n## Unit Economics Sanity\n- CAC payback: CAC ÷ (MRR per client × gross margin)\n- Example at $1100/mo client, 70% margin: $234 ÷ ($1100 × 0.70) = **0.3 months** payback\n- LTV target: ≥ 12 months retained → $9,240 gross profit per client\n\n## Alert Thresholds (dashboard alarms)\n- CPA > $45 for 3 days → pause offending ad set / sms sequence\n- Show rate < 8% for a week → audit booking flow\n- Reply rate < 6% → rotate SMS copy\n- Opt-out rate > 2% → audit targeting (list quality issue, not copy)\n\n## Formulas\n```\nCAC   = (ad spend + tooling + labor allocated) / new customers\nCPA   = ad spend / booked calls\nCPL   = ad spend / leads\nLTV   = avg MRR × avg retention months × gross margin %\nROAS  = revenue / ad spend  (use revenue, not MRR, for cash-view)\n```\n","html":"<h1>Business Metrics — Iron Automations</h1>\n<p>Current as of the livestream extract. Update quarterly.</p>\n<h2>Core Funnel (cold SMS → closed deal)</h2>\n<p>| Metric | Value |\n|---|---|\n| Cost-per-lead (CPL) sourced | varies ($0.02–0.10 from scraper, free from partners) |\n| Cost-per-interested-lead | <strong>$3.31</strong> |\n| Cost-per-booked-call (CPA) | <strong>$29</strong> |\n| Show rate | <strong>12.5%</strong> |\n| Close rate on shows | varies by vertical, ~25-40% |\n| Customer acquisition cost (CAC) | <strong>$234</strong> |\n| Throughput | <strong>1000 new leads/day</strong> |\n| Avg SMS segments per convo | <strong>5</strong> |</p>\n<h2>MRR Trajectory</h2>\n<ul>\n<li>Start: $4K MRR</li>\n<li>Current target: <strong>$50K MRR</strong></li>\n<li>Growth lever: replication of cold SMS engine across sub-accounts via GHL private API</li>\n</ul>\n<h2>Unit Economics Sanity</h2>\n<ul>\n<li>CAC payback: CAC ÷ (MRR per client × gross margin)</li>\n<li>Example at $1100/mo client, 70% margin: $234 ÷ ($1100 × 0.70) = <strong>0.3 months</strong> payback</li>\n<li>LTV target: ≥ 12 months retained → $9,240 gross profit per client</li>\n</ul>\n<h2>Alert Thresholds (dashboard alarms)</h2>\n<ul>\n<li>CPA > $45 for 3 days → pause offending ad set / sms sequence</li>\n<li>Show rate &#x3C; 8% for a week → audit booking flow</li>\n<li>Reply rate &#x3C; 6% → rotate SMS copy</li>\n<li>Opt-out rate > 2% → audit targeting (list quality issue, not copy)</li>\n</ul>\n<h2>Formulas</h2>\n<pre><code>CAC   = (ad spend + tooling + labor allocated) / new customers\nCPA   = ad spend / booked calls\nCPL   = ad spend / leads\nLTV   = avg MRR × avg retention months × gross margin %\nROAS  = revenue / ad spend  (use revenue, not MRR, for cash-view)\n</code></pre>\n"}