{"slug":"cold-sms-outreach-strategy","title":"Cold SMS Outreach Strategy for Home Services at $45/Day","tags":["sms","outreach","lead-generation","home-services"],"agent_summary":"Describes a cold SMS outreach system targeting home services businesses at 1000 leads/day for approximately $45/day in costs.","trigger_phrases":["cold SMS for trades","SMS outreach home services","cold texting landscapers","SMS lead generation cost","how to do cold SMS","SMS outreach volume"],"runnable":false,"markdown":"## Cold SMS Outreach Strategy for Home Services\n\n### Overview\nCold SMS is one of the best outreach channels for home services niches. The strategy involves scaling to high volume while maintaining cost efficiency.\n\n### Key Metrics\n- **Volume**: ~1,000 new leads per day\n- **Cost**: ~$45 per day on cold SMS\n- **Best niches**: Home services (landscaping, roofing, HVAC, plumbing, concrete, painters)\n\n### Workflow\n1. Send cold SMS with offer\n2. When prospect replies positively, immediately call them (warm call)\n3. Pitch and set appointment on the warm call\n4. Use email and SMS reminders for appointment confirmation\n\n### Key Insight\nOnce they respond positively to cold SMS, you pick up the phone and it's a warm call because they've already expressed interest. Then you just pitch and set the appointment.\n\n### Comparison to Cold Email\n- Cold email typically has lower cost to acquire customer\n- SMS has more volume, faster response, higher open rates\n- Everyone looks at their phone\n- Trade-offs exist between both channels\n","html":"<h2>Cold SMS Outreach Strategy for Home Services</h2>\n<h3>Overview</h3>\n<p>Cold SMS is one of the best outreach channels for home services niches. The strategy involves scaling to high volume while maintaining cost efficiency.</p>\n<h3>Key Metrics</h3>\n<ul>\n<li><strong>Volume</strong>: ~1,000 new leads per day</li>\n<li><strong>Cost</strong>: ~$45 per day on cold SMS</li>\n<li><strong>Best niches</strong>: Home services (landscaping, roofing, HVAC, plumbing, concrete, painters)</li>\n</ul>\n<h3>Workflow</h3>\n<ol>\n<li>Send cold SMS with offer</li>\n<li>When prospect replies positively, immediately call them (warm call)</li>\n<li>Pitch and set appointment on the warm call</li>\n<li>Use email and SMS reminders for appointment confirmation</li>\n</ol>\n<h3>Key Insight</h3>\n<p>Once they respond positively to cold SMS, you pick up the phone and it's a warm call because they've already expressed interest. Then you just pitch and set the appointment.</p>\n<h3>Comparison to Cold Email</h3>\n<ul>\n<li>Cold email typically has lower cost to acquire customer</li>\n<li>SMS has more volume, faster response, higher open rates</li>\n<li>Everyone looks at their phone</li>\n<li>Trade-offs exist between both channels</li>\n</ul>\n"}