{"slug":"lead-scraping-enrichment-pipeline","title":"Full Lead Scraping, ICP Filtering, and Enrichment Pipeline for Local Services","tags":["lead-gen","scraping","enrichment","icp-filter","cold-outreach"],"agent_summary":"End-to-end pipeline for scraping local service business leads from Google Maps, deduplicating, normalizing data, running AI ICP filters, verifying emails/phones, and enriching with technology stack data before cold outreach.","trigger_phrases":["how to scrape leads for cold outreach","lead enrichment pipeline","icp filter for local businesses","google maps scraping workflow","clean lead list for sms outreach","lead generation pipeline setup","verify leads before outreach"],"runnable":true,"markdown":"## Lead Scraping & Enrichment Pipeline for Local Service Businesses\n\n### Step 1: Scrape\n- Source: Google Maps with query + location\n- Tools: Custom scraper (cheaper) OR Apify / OutScraper\n- Target: Home service businesses (lawn care, plumbing, HVAC, etc.)\n\n### Step 2: Deduplicate\n- Dedupe against itself (within the scraped batch)\n- Dedupe against existing client lists\n- Dedupe against any other active lists\n\n### Step 3: Normalize Data\n- **Company name**: Strip \"Inc\", \"LLC\", etc.\n- **Phone number**: Standardize format\n- **Email**: Lowercase, trim whitespace\n- **City/State/Address**: Standardize for outreach personalization\n\n### Step 4: ICP Filter (Critical for Quality)\nUse AI (Gemini, Ollama, or any model) to filter through entire CSV:\n- Filter by state/city\n- Filter by business category\n- Minimum review count threshold\n- Must have website? Phone? Email?\n- Custom criteria per niche\n\n**Why this matters**: Reaching out to fewer, more qualified leads increases conversion rates across the entire funnel.\n\n### Step 5: Email & Phone Verification\n- **Email verification**: Million Verifier\n- **Phone verification**: ClearOut Phone\n- Remove invalid/risky contacts before outreach\n\n### Step 6: Enrichment\n- Find additional emails: ICYPEAS or similar\n- Technology stack detection: Wappalyzer (browser extension for one-off, API for bulk)\n- Detect what CRM, website builder, marketing tools they use\n\n### Step 7: Export & Deploy\n- Export cleaned list\n- Import into cold SMS engine (N8N-based) or Instantly (for email)\n- Can import into GHL with proper field mapping\n\n### Pro Tip: SMS Copy\n- Use **state** not city in SMS copy — city data from Google Maps is often inaccurate and leads notice\n- Verify how many leads have accurate state data in your database headers before sending\n\n### Volume Benchmarks (Current)\n- ~1,000 new leads/day via cold SMS\n- ~300 new emails/day via Instantly\n- Same niche and offer across channels\n","html":"

Lead Scraping & Enrichment Pipeline for Local Service Businesses

\n

Step 1: Scrape

\n\n

Step 2: Deduplicate

\n\n

Step 3: Normalize Data

\n\n

Step 4: ICP Filter (Critical for Quality)

\n

Use AI (Gemini, Ollama, or any model) to filter through entire CSV:

\n\n

Why this matters: Reaching out to fewer, more qualified leads increases conversion rates across the entire funnel.

\n

Step 5: Email & Phone Verification

\n\n

Step 6: Enrichment

\n\n

Step 7: Export & Deploy

\n\n

Pro Tip: SMS Copy

\n\n

Volume Benchmarks (Current)

\n\n"}