{"slug":"meta-ads-script-framework","title":"Meta Ads Video Script Framework for Home Services","tags":["meta-ads","copywriting","video","home-services","ads"],"agent_summary":"Script structure for filming Meta ads targeting home services customers, using problem-solution-CTA format with social proof.","trigger_phrases":["Facebook ad script","Meta ads for landscaping","video ad framework","home services ad copy","filming client ads"],"runnable":false,"markdown":"## Meta Ads Video Script Framework for Home Services\n\n### Script Structure\n\n#### Hook (Opening)\n```\n\"What's up, [City] homeowners?\"\n```\nAlternative hooks:\n- \"Are your flower beds looking tired or overgrown?\"\n- \"Is your mulch faded, washed out, or full of weeds?\"\n- \"We've got room for 5 [service] jobs this month.\"\n\n#### Introduction\n```\n\"I'm [Name] with [Company Name].\"\n```\n\n#### Problem Acknowledgment\n```\n\"If [problem statement], this is exactly the kind of job we help homeowners with.\"\n```\n\n#### Solution (3-Step Process)\n```\n\"First, we [step 1]. So we're starting with [benefit].\nThen, we [step 2] so [benefit].\nAfter that, we [step 3] so [final benefit].\"\n```\n\n#### Social Proof\n```\n\"We've got [X] five-star reviews and a lot of these jobs get done in one afternoon.\"\n```\n\n#### Call to Action\n```\n\"Click 'Learn More' to claim your spot today.\"\n```\n\n### Example Full Script (Landscaping/Mulch)\n```\nWhat's up, Panama City homeowners? Are your flower beds looking tired or overgrown?\n\nI'm Aiden with Spice Up Lawn and Landscaping Services.\n\nIf your flower beds are making the whole yard look rough, this is exactly what we help homeowners fix.\n\nFirst, we clear out the old mulch and weeds, so we start with a clean bed.\nThen, we reshape everything so the flower beds look neat and intentional.\nAfter that, we install high-quality color-retaining mulch so the whole yard looks fresh again.\n\nWe've got 35 five-star reviews and these jobs get done in one afternoon.\n\nClick 'Learn More' to claim your spot today.\n```\n\n### Pro Tips\n- Film multiple variations with different hooks\n- Keep same \"meat\" (middle section), vary hooks and CTAs\n- Use teleprompter for consistency\n- Test scarcity hooks (\"room for 5 jobs this month\")\n","html":"

Meta Ads Video Script Framework for Home Services

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Script Structure

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Hook (Opening)

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\"What's up, [City] homeowners?\"\n
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Alternative hooks:

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Introduction

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\"I'm [Name] with [Company Name].\"\n
\n

Problem Acknowledgment

\n
\"If [problem statement], this is exactly the kind of job we help homeowners with.\"\n
\n

Solution (3-Step Process)

\n
\"First, we [step 1]. So we're starting with [benefit].\nThen, we [step 2] so [benefit].\nAfter that, we [step 3] so [final benefit].\"\n
\n

Social Proof

\n
\"We've got [X] five-star reviews and a lot of these jobs get done in one afternoon.\"\n
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Call to Action

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\"Click 'Learn More' to claim your spot today.\"\n
\n

Example Full Script (Landscaping/Mulch)

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What's up, Panama City homeowners? Are your flower beds looking tired or overgrown?\n\nI'm Aiden with Spice Up Lawn and Landscaping Services.\n\nIf your flower beds are making the whole yard look rough, this is exactly what we help homeowners fix.\n\nFirst, we clear out the old mulch and weeds, so we start with a clean bed.\nThen, we reshape everything so the flower beds look neat and intentional.\nAfter that, we install high-quality color-retaining mulch so the whole yard looks fresh again.\n\nWe've got 35 five-star reviews and these jobs get done in one afternoon.\n\nClick 'Learn More' to claim your spot today.\n
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Pro Tips

\n\n"}