{"slug":"sales-scripts","title":"Sales Scripts + Closing Patterns","tags":["sales","scripts","sms","cold-outreach","discovery-call","closing"],"agent_summary":"Proven sales scripts for cold SMS openers, the pre-built website close, Eugene Katsen 3-minute delay trick, discovery call framework, and price anchoring patterns.","trigger_phrases":["sales scripts","sms opener","cold outreach script","discovery call framework","price anchoring","already built website close","eugene katsen delay","permission pitch"],"runnable":false,"markdown":"\n# Sales Scripts + Patterns\n\n## Permission-Based Pitch (SMS opener)\n> \"Hey {first_name} — saw {business_name} on {source}. Mind if I send over a 30-sec idea for getting you more {outcome}? No pitch, just the idea.\"\n\nOpt-in rate: higher than direct pitch. Legal: satisfies A2P best-practice expectation.\n\n## \"Already Built You A Website\" Close\nPre-build a lightweight landing/funnel for the prospect BEFORE the call. On the call:\n> \"I actually already built you a rough version to show what I mean — want me to send the link?\"\n\nCreates sunk-cost reciprocity. Close rate jumps. Cost per prospect: ~5 min with an Iron Funnels one-shot.\n\n## Eugene Katsen 3-Minute Delay\nAfter the automated opt-in confirmation SMS, wait **exactly 3 minutes**, then send a human-mimicking followup from the same number:\n> \"Btw — is this still the best number for you?\"\n\nReply rate boost: **~3x**. Reason: looks like a human typing, breaks the automation pattern-match.\n(Note: this is Mike's own innovation, stolen by another creator who then popularized it.)\n\n## Handling \"Not Interested\"\nDo not argue. One-line exit:\n> \"No worries — if anything changes, here's my number. Good luck with {business_name}.\"\n\nLogs to `not_interested` table. Re-approached after 90 days with a different angle. ~4% reactivate.\n\n## Discovery Call Frame (Randy / Scott coaching)\n1. **Context** — \"tell me about the business\" (3 min)\n2. **Pain** — \"what's the #1 thing slowing growth?\" (drill 2 layers deep)\n3. **Stakes** — \"what's it cost you if that doesn't change in 90 days?\"\n4. **Vision** — \"if we fixed it, what changes for you personally?\"\n5. **Path** — present solution framed as their words\n\n## Price Anchoring\nState the highest tier first. Drop. Never go up.\n\n## Jeremy Hayes $10M/yr Setter Claim\nNoted, skeptical. He claims one AI setter doing $10M/yr on Meta Instant Lead Forms. Worth testing on a small adset, not worth betting the agency on.\n","html":"<h1>Sales Scripts + Patterns</h1>\n<h2>Permission-Based Pitch (SMS opener)</h2>\n<blockquote>\n<p>\"Hey {first_name} — saw {business_name} on {source}. Mind if I send over a 30-sec idea for getting you more {outcome}? No pitch, just the idea.\"</p>\n</blockquote>\n<p>Opt-in rate: higher than direct pitch. Legal: satisfies A2P best-practice expectation.</p>\n<h2>\"Already Built You A Website\" Close</h2>\n<p>Pre-build a lightweight landing/funnel for the prospect BEFORE the call. On the call:</p>\n<blockquote>\n<p>\"I actually already built you a rough version to show what I mean — want me to send the link?\"</p>\n</blockquote>\n<p>Creates sunk-cost reciprocity. Close rate jumps. Cost per prospect: ~5 min with an Iron Funnels one-shot.</p>\n<h2>Eugene Katsen 3-Minute Delay</h2>\n<p>After the automated opt-in confirmation SMS, wait <strong>exactly 3 minutes</strong>, then send a human-mimicking followup from the same number:</p>\n<blockquote>\n<p>\"Btw — is this still the best number for you?\"</p>\n</blockquote>\n<p>Reply rate boost: <strong>~3x</strong>. Reason: looks like a human typing, breaks the automation pattern-match.\n(Note: this is Mike's own innovation, stolen by another creator who then popularized it.)</p>\n<h2>Handling \"Not Interested\"</h2>\n<p>Do not argue. One-line exit:</p>\n<blockquote>\n<p>\"No worries — if anything changes, here's my number. Good luck with {business_name}.\"</p>\n</blockquote>\n<p>Logs to <code>not_interested</code> table. Re-approached after 90 days with a different angle. ~4% reactivate.</p>\n<h2>Discovery Call Frame (Randy / Scott coaching)</h2>\n<ol>\n<li><strong>Context</strong> — \"tell me about the business\" (3 min)</li>\n<li><strong>Pain</strong> — \"what's the #1 thing slowing growth?\" (drill 2 layers deep)</li>\n<li><strong>Stakes</strong> — \"what's it cost you if that doesn't change in 90 days?\"</li>\n<li><strong>Vision</strong> — \"if we fixed it, what changes for you personally?\"</li>\n<li><strong>Path</strong> — present solution framed as their words</li>\n</ol>\n<h2>Price Anchoring</h2>\n<p>State the highest tier first. Drop. Never go up.</p>\n<h2>Jeremy Hayes $10M/yr Setter Claim</h2>\n<p>Noted, skeptical. He claims one AI setter doing $10M/yr on Meta Instant Lead Forms. Worth testing on a small adset, not worth betting the agency on.</p>\n"}