AI Automation Agency Revenue Structure
Total MRR: ~$4,000
Revenue Stream 1: Legacy Cold Email Service (~$2,500-3,000)
Offer: Cold email lead generation and appointment booking
Pricing Model:
- Base: $300/month campaign management
- Per booking: $150-300 (started at $150, raised to $300)
- Average per booking: ~$225
Client Count: 10 clients
Deliverables:
- Set up Instantly infrastructure
- Manage campaigns
- Book appointments via cold email
Revenue Stream 2: Custom Automation Maintenance ($500)
Offer: Maintenance retainer for custom automation build
Details:
- First client ever
- Built permit scraping automation
- Now pays $500/month for maintenance
- Minimal ongoing work required
Revenue Stream 3: SaaS Reselling (~$600)
Offer: GoHighLevel automations, website building, done-for-you ads
Client Count: 2 SaaS clients
Revenue Variability
- Some months higher based on appointment booking volume
- Client churn affects monthly totals
- Results-based portion creates variability
Scaling Math
To reach $50K MRR at $300/month average:
- Need ~166 clients
- ~21 new clients per month required
- Reverse engineer from close rate → booking rate → volume