Appointment Show Rate Optimization
The Problem
- Leads book appointments but don't show up
- No-shows waste sales time
- Lost revenue opportunity
The Solution: Multi-Touch Reminder Sequence
Reminder Touchpoints
- Immediately after booking: Confirmation email + SMS
- 24 hours before: Email + SMS reminder
- Day of appointment: SMS reminder
- 1 hour before (optional): Final SMS
Confirmation Request
Include in reminders:
"Reply YES to confirm your appointment"
GoHighLevel Implementation
- Use workflow triggers on appointment booked
- Set wait steps for timing
- Send via both email and SMS
- Track confirmation replies
Manual Follow-Up
If no confirmation received:
- Have setter call to confirm
- Reschedule if needed
- Don't rely solely on automation
Key Insight
"He did not reply yes to the email, so he's not confirmed. We'll see if he shows."
Always track confirmation status separately from booking status.