Iron ACQ — Lead Gen Pipeline

Internal SaaS for sourcing cold leads. Feeds the cold SMS engine.

Pipeline

Google Maps Scraper
  → Raw places (name, phone, website, category, reviews)
  → ICP Filter (Gemini / local Ollama)
    • keeps if: vertical match + review count in range + has website OR has phone
  → Dedupe (against historical leads table + across current batch)
  → Enrichment: ICYPEAS (decision-maker email + name)
  → Verification: Veriphone (phone) + RealValidator (email)
  → Push:
    • Phones  → cold SMS engine (Signal House via GHL)
    • Emails  → Instantly campaigns

ICP Filter Prompt Shape

Given this business: {name}, {category}, {reviews}, {website}
Vertical target: {vertical}
Return JSON: {"match": bool, "reason": str, "confidence": 0-1}

Local Gemma 4 (26B) handles this at ~40 tok/s on a 3090 Ti, 24GB VRAM. Cost = electricity. Gemini Flash is the cloud fallback.

Verification Vendors

• Veriphone — 250K validations/month for $79 subscription. Docs in the main page footer (NOT the portal). Subscription = $0.003/validation, ~83% cheaper than one-time credits.
• RealValidator — email validity + catchall detection
• ICYPEAS — decision-maker discovery (name + email + title)

Dedupe Keys

• Primary: phone_e164
• Secondary: email_lower
• Tertiary: (business_name, city, state) fuzzy (rapidfuzz, threshold 92)

Output

Each verified lead lands in Supabase leads_verified with ready_for_outreach = true. The SMS dispatcher pulls from here every 5 minutes within slot windows.