Signal House Integration with GoHighLevel for Cold SMS
Why Signal House + GHL
- Signal House is cheaper at scale than Twilio
- Works best with GoHighLevel's native integration
- Replies land properly in conversation threads
- Can use GHL's native API and conversations
Architecture Decision
Use GoHighLevel Native Sending rather than Signal House API directly.
Why Native is Better
- Message auto-threads correctly
- Replies land in the right place
- No issues with conversation thread syncing
- Everything works through GHL's Conversations API
Problems with Direct Signal House API
- Replies weren't coming into conversation thread properly
- Caused more mess than good
- Required manual sync to GHL
Handling Cold SMS Volume in GHL
Problem: Cold SMS floods the conversation inbox
Solution: Mark conversation as read after sending
- When lead replies, GHL auto-marks it as unread
- Filter by unread to only see engaged leads
- Scott (setter) only sees conversations with actual responses
Key Insight
"Don't use Twilio. Signal House is cheaper at scale."
GHL Drip Mode for SMS
For lower volume operations, use GHL's native drip mode in workflows:
- Set X leads per X minutes/hours
- Slowly drips leads through the workflow
- Good for starting out, not for 1000/day scale