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Setting Up Stripe Usage-Based Billing for Pay-Per-Lead with GHL Integration

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Covers the architecture for setting up Stripe billing with a one-time setup fee plus usage-based pay-per-lead pricing, integrated with GoHighLevel pipeline triggers and n8n webhooks.

stripebillingghlpay-per-leadautomation
Agent trigger phrases: stripe usage billing setup · pay per lead billing automation · ghl stripe integration · automated invoicing for leads · usage based pricing stripe · charge per qualified lead

Stripe Usage-Based Billing for Pay-Per-Lead Model

Pricing Structure

  • One-time setup fee: $500
  • Usage-based pricing: $50 per qualified lead
  • Client pays: Meta ad spend directly

Architecture Components

1. Stripe Product Setup

  • Create a product for "Done-for-you Facebook Ads Management"
  • Setup fee as a one-time charge
  • Usage-based component for lead billing

2. GHL to Stripe Connection

When a lead hits the "new lead" pipeline stage in GHL:

  1. GHL workflow triggers on pipeline stage change to "Close Won" or designated billing stage
  2. Sends webhook to n8n workflow
  3. n8n processes and creates Stripe invoice/charge

3. Automatic Card Charging

To automatically charge client's card instead of sending invoices:

  • Store payment method on file during onboarding
  • Use Stripe checkout session in subscription mode
  • Enable auto-charge on usage thresholds

4. Billing Cycle Options

  • Weekly: Best for high-volume lead gen, faster cash flow
  • Bi-weekly: Balance between admin overhead and cash flow
  • Monthly: Standard, aligns with 28-day billing cycle

5. Lead Tracking Trigger

GHL Trigger: Pipeline stage change to "New Lead"
→ Webhook to n8n workflow
→ n8n increments usage counter in Stripe
→ Stripe bills at end of cycle

Key Decisions

  • Use "New Lead" as trigger (not appointment booked) since leads come through quiz funnel, not instant lead forms
  • GHL handles deduplication natively for opportunities
  • Weekly billing recommended for lawn care/landscaping due to seasonal nature
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