Agency Pricing Model
Core Offer: $297/month
- No setup fee — Maximizes conversion rate on sales calls
- No free trial — Eliminates tire kickers. Clients who pay upfront are more committed (even at $297, some are slow to complete onboarding)
- Rationale: If someone hops on a sales call for $297, price should never be an objection if the sales motion is done correctly
- Strategy: Play for lifetime value (LTV), not upfront revenue
Core Deliverables
- GoHighLevel CRM setup (white-labeled sub-account)
- Custom website with chat widget
- Review automation
- Speed-to-lead SMS/email automations
- Pipeline management
Ads Upsell: $500-$2,000 Setup Fee
- Only offered AFTER proving results with core offer
- Currently not taking ads clients until first client (lawn care) has proven results
- After proof: setup fee increases to $1,000-$2,000 with a guarantee
- More risk on the agency once results are proven
Conversation AI (Future Addition)
- Part of delivery, not separately priced
- Handles speed-to-lead when sales team can't respond immediately
- Will be rolled out quietly — don't announce until it's working well
Current Results
- 2 clients on GHL offer at $297/mo (1 month in)
- Legacy cold email agency: ~$4K MRR from ~15 clients
- Total: ~$4K+ MRR
Key Insight
"A setup fee for our core offer is possible, but we choose not to — higher conversion rate, then play for LTV."