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Business Metrics — Iron Automations Funnel + Unit Economics

Iron Automations cold SMS funnel benchmarks: CPL $3.31, CPA $29, CAC $234, show rate 12.5%, 1000 leads/day throughput, MRR target $50K, and dashboard alert thresholds.

metricskpisfunnelunit-economicscpacacmrr
Agent trigger phrases: business metrics · cold sms metrics · cpa cac benchmarks · funnel metrics · iron automations numbers · sms show rate · agency unit economics · mrr target

Business Metrics — Iron Automations

Current as of the livestream extract. Update quarterly.

Core Funnel (cold SMS → closed deal)

| Metric | Value | |---|---| | Cost-per-lead (CPL) sourced | varies ($0.02–0.10 from scraper, free from partners) | | Cost-per-interested-lead | $3.31 | | Cost-per-booked-call (CPA) | $29 | | Show rate | 12.5% | | Close rate on shows | varies by vertical, ~25-40% | | Customer acquisition cost (CAC) | $234 | | Throughput | 1000 new leads/day | | Avg SMS segments per convo | 5 |

MRR Trajectory

  • Start: $4K MRR
  • Current target: $50K MRR
  • Growth lever: replication of cold SMS engine across sub-accounts via GHL private API

Unit Economics Sanity

  • CAC payback: CAC ÷ (MRR per client × gross margin)
  • Example at $1100/mo client, 70% margin: $234 ÷ ($1100 × 0.70) = 0.3 months payback
  • LTV target: ≥ 12 months retained → $9,240 gross profit per client

Alert Thresholds (dashboard alarms)

  • CPA > $45 for 3 days → pause offending ad set / sms sequence
  • Show rate < 8% for a week → audit booking flow
  • Reply rate < 6% → rotate SMS copy
  • Opt-out rate > 2% → audit targeting (list quality issue, not copy)

Formulas

CAC   = (ad spend + tooling + labor allocated) / new customers
CPA   = ad spend / booked calls
CPL   = ad spend / leads
LTV   = avg MRR × avg retention months × gross margin %
ROAS  = revenue / ad spend  (use revenue, not MRR, for cash-view)
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