Cold SMS Outreach Strategy for Home Services
Overview
Cold SMS is one of the best outreach channels for home services niches. The strategy involves scaling to high volume while maintaining cost efficiency.
Key Metrics
- Volume: ~1,000 new leads per day
- Cost: ~$45 per day on cold SMS
- Best niches: Home services (landscaping, roofing, HVAC, plumbing, concrete, painters)
Workflow
- Send cold SMS with offer
- When prospect replies positively, immediately call them (warm call)
- Pitch and set appointment on the warm call
- Use email and SMS reminders for appointment confirmation
Key Insight
Once they respond positively to cold SMS, you pick up the phone and it's a warm call because they've already expressed interest. Then you just pitch and set the appointment.
Comparison to Cold Email
- Cold email typically has lower cost to acquire customer
- SMS has more volume, faster response, higher open rates
- Everyone looks at their phone
- Trade-offs exist between both channels