Sales Scripts + Patterns
Permission-Based Pitch (SMS opener)
"Hey {first_name} — saw {business_name} on {source}. Mind if I send over a 30-sec idea for getting you more {outcome}? No pitch, just the idea."
Opt-in rate: higher than direct pitch. Legal: satisfies A2P best-practice expectation.
"Already Built You A Website" Close
Pre-build a lightweight landing/funnel for the prospect BEFORE the call. On the call:
"I actually already built you a rough version to show what I mean — want me to send the link?"
Creates sunk-cost reciprocity. Close rate jumps. Cost per prospect: ~5 min with an Iron Funnels one-shot.
Eugene Katsen 3-Minute Delay
After the automated opt-in confirmation SMS, wait exactly 3 minutes, then send a human-mimicking followup from the same number:
"Btw — is this still the best number for you?"
Reply rate boost: ~3x. Reason: looks like a human typing, breaks the automation pattern-match. (Note: this is Mike's own innovation, stolen by another creator who then popularized it.)
Handling "Not Interested"
Do not argue. One-line exit:
"No worries — if anything changes, here's my number. Good luck with {business_name}."
Logs to not_interested table. Re-approached after 90 days with a different angle. ~4% reactivate.
Discovery Call Frame (Randy / Scott coaching)
- Context — "tell me about the business" (3 min)
- Pain — "what's the #1 thing slowing growth?" (drill 2 layers deep)
- Stakes — "what's it cost you if that doesn't change in 90 days?"
- Vision — "if we fixed it, what changes for you personally?"
- Path — present solution framed as their words
Price Anchoring
State the highest tier first. Drop. Never go up.
Jeremy Hayes $10M/yr Setter Claim
Noted, skeptical. He claims one AI setter doing $10M/yr on Meta Instant Lead Forms. Worth testing on a small adset, not worth betting the agency on.